Serena Williams Mindset

One of the most successful tennis players of all time, Serena has won a total of 23 Singles Grand Slams, 14 Doubles Grand Slams, 1 Olympics Singles Gold Medal and 3 Olympics Doubles Gold Medals alongside many other honours. She has been featured multiple time on Forbes’ Highest-Paid Athletes list and her total prize money from tournaments exceeds $90,000,000. Off the court, she has been involved with multiple fashion ventures and is also known for her charitable work and activism. Furthermore, she has been involved in many different projects in the entertainment industry and she is also able to speak conversational French.

Serena Williams

Serena Williams Quotes


“I’ve always considered myself the best and the top. I never considered that I was out of it.”

It appears that Serena’s mindset has been one of success from a young age. By thinking that she was the best, even at a time when she had not yet proved it, she could propel herself to the top of her profession. In addition to this, making it to the top proved to reinforce this belief. More success would follow and this would make a stronger effect in her mind.


“Luck has nothing to do with it, because I have spent many, many hours, countless hours, on the court working for my one moment in time, not knowing when it would come.”

It seems that Serena Williams has always had a good idea of what was needed for success, and this was a strong work ethic. She understands that talent alone can help, but it will not take you to the top unless you are willing to work extremely hard. By combining her natural abilities as an athlete with her drive to improve her game, she was able to set herself up for success.


“I definitely have found a balance. I’ve had so many offers in the past to do different movies or different things and I always choose tournaments over it.”

One of the secrets to the longevity at the peak of her profession is her ability to concentrate effort on the thing that is the most valuable to her. She has always made sure that tennis was at the forefront of everything. Of course, she has been involved with other ventures during her career, but she has made sure to create a healthy balance, so tennis would always be the priority.


“Venus told me the other day that champions don’t get nervous in tight situations. That really helped me a lot. I decided I shouldn’t get nervous and just do the best I can.”

Following in the footsteps of her sister, she also has the ability to calm down her nerves in stressful situations and just focus on what she knows she is able to do. What is interesting is that she has obviously felt nerves in the past, but when she realised these did not benefit her in anyway, she learned to switch off the feelings. This shows that she is a person who has a great control over where her thoughts go.


“If you can keep playing tennis when somebody is shooting a gun down the street, that’s concentration.”

Again, we can see that she has an ability to focus on the thing that is important to her at any moment in time. Although the example may be a little extreme, it really shows how strong she wants her concentration to be. Whilst playing sport, a slight lapse in concentration can be the difference between success and failure. Serena understands this and practices keeping her attention directed to the game as much as possible.

Letting Go

“I decided I can’t pay a person to rewind time, so I may as well get over it.”

Very important to her success is her ability to let the past go. She understands that it cannot be changed, so there is no point clinging on to past failures or successes. This is extremely useful in a game like tennis, where ebbs and flows can occur so easily and it is easy to dwell on silly mistakes. She can use these to motivate herself in the present moment, but it appears she would rather not dwell on things she can no longer control.


“If anything, you know, I think losing makes me even more motivated.”

Like all people destined for the top, Serena Williams hates losing. Whereas many people who experience failure in some form can fall into a slump and find it very difficult to change their outlook, she looks to do the opposite. When she experiences a loss or a failure, she uses this as a chance to redeem herself and drive onto more future success.


Honestly, I don’t read the press. I don’t know what they’re saying.

By not looking at the press, she has allowed herself to avoid any potential negativity which could have been written about her. It is well known that successful people are always in the limelight and the media will look to publish stories about them, as people are interested in the lives of such individuals. Staying away from these stories allows her to gather her own opinions on her performances, as well as the opinions of people that are close with her. These are much more important to her and allows her to keep grounded and unaffected.

Serena Williams MBTI (Probable):

The ESFP (Entertainer) likes to live in the moment, experiencing life to the fullest. They enjoy people as well as material comforts. Rarely allowing conventions to interfere within their lives, they look to find creative ways to meet human needs. They are usually observant, practical, realistic and specific with their goals. They look to make decisions per their own personal standards and use their feelings internally to identify and empathise with other people. Naturally, they are attentive to the world around them.

Serena Williams – Keys to Success:

  • Improve the World – Try to invest your time into activities or ventures which will improve the planet and other people. If this is difficult, at the very least, make sure you are not causing negative impact. By focusing on things with good moral consequence, you will have more to work towards to increase your success.
  • Be Unconventional – Although it some fields it pays to stick to the tried and true, in other areas, particularly the arts and entertainment, creativity is key. Look to take influences from respectable individuals or those equal or better in your craft. You can piece together ideas from them to take you to creative heights.
  • Stay Humble – As soon as people start to find success, it is easy to feel “comfortable” and stop doing the things that got them there in the first place. By staying humble and grateful for the position you are currently in, you will continue to give your best effort.


I am an experienced SEO and Digital Marketer with a keen interest in Sports, Music and Psychology. The idea for Success Mentality came about naturally through the combination of my interests as it enabled me to research and blog about the individuals that have achieved the most success in fields that I like to follow.
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